A. Price-off deals An effective premium is one that: A. C. Orange Crush. C. Account-specific marketing d. The core brand receives less exposure than the producer of the licensed products. Direct mail coupons A. coupon C. Seasonality of purchase and length of promotion C. subsidized Tulfa Inc. 2020 - 20222 years. It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. Consumer product companies are launching fewer new products each year. People with an unmet need, the authority to buy, and the willingness to listen to a sales message represent a firm's: A. prospects. The increase of brand loyalty in many product categories 11. 91. 49. B. Trade allowances are detracting from the image of the retailers who carry their brands. A. Choose the best answers to complete the sentences or to answer the following questions. One way to increase product consumption is by identifying new uses for the brand. B. closing the sale, by asking the customer to make a commitment. Brittany Taylor and Piper Albright formed a partnership, investing $210,000 and$70,000, respectively. D. newspapers and radio. C. Retailers have access to data concerning how quickly products turn over, and which products make money. C. spiffs Which of the following is NOT an example of a point-of-purchase display? Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? Contests. public relations. A. slotting allowances A. B. D. trade promotions; consumer promotions, 12. In their advertisements, Luther Pharmaceuticals asks consumers to judge their product, Ache-Free, against a well-known competitor's product to see that Ache-Free provides superior pain relief. A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. Perform a numerical proof to show that your answer is correct. C. advertising subsidies B. can be implemented worldwide. a. D. interpretive advertising. Lenora's efforts represent the firm's. 1. C. Everyday low pricing C. Nonusers of rebates are likely to perceive the redemption process as too complicated. Traditional direct marketing activities include mail, catalogs, and telemarketing. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. B. Price-off deals 1. One of the best examples of a brand that has found new uses is Arm & Hammer baking soda. Markers recognize the need to learn as much as possible about customers and do everything possible to satisfy them. My proven experience includes leading and managing diverse departments such as sales . A. D. ensure greater in-store exposure. 95. I work for World Beers Ltd as a Sales Manager in the On Trade sector. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. Greater expenses resulting from fragmented efforts What is the total cost of the coupon promotion to Uncle Ben's? B. b. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. Integrating the brands message through more than one form of promotion. 83. During the maturity stage of the product life cycle, _____. B. d. Pure goods are products that partially include services, while pure services are products that partially include goods. 96. C. rebate $55,000 Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand. Recent expansion includes environmental technology development based . B. B. self-liquidating d. Designing a package of features that has an aesthetical value while maintaining ethics and legality, c. Designing a package of features that offers the highest level of value for an acceptable price. A. joint sales promotions They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. In the past, ___________________ was an important advertising strategy used in movies. Which of the following is NOT a downside to running a promotion in a specific geographic region? In the context of product features, if a product is well designed, each feature corresponds to a meaningful _____. A. forward buying ________ refers to the face-to-face presentation and promotion of goods and services. c. Designing a package of features that offers the highest level of value for an acceptable price Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. D. Bonus packs, 39. A. Which of the following is a risk associated with licensing? C. determining a promotional budget. Virtual inducement B. Cyber offers. Sampling Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short-term programs, while personal selling is the person-to-person presentation of products to potential buyers. A. Besides providing a tangible incentive to buyers, sales promotions also reduce the perceived risk buyers may associate with purchasing the product. This is an example of a(n) _____ coupon. C. Self-liquidating sampling Which of the following statements about marketing is the most accurate? B. C. Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores. B. premium B. horizontal cooperative advertising Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. D. A price reduction of $5 on a pair of Lee jeans. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. B. 79. Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? C. Large companies with popular brands are the most likely to have to pay slotting allowances. I leverage outside-of-the-box thinking to drive success in growing brand awareness within a defined geographic area. C. high-involvement sales promotion 2. A. A. C. the use of outdoor advertising. They predict that the redemption rate will be 5%. A. 1999 - Present24 years. D. to differentiate a brand through image enhancement. B. vertical cooperative B. sampling Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. D. Mail-in premiums offer immediate reinforcement to the purchaser. D. are always welcome by retailers since bonus packs increase their profit margins. 1. A free tube of Colgate toothpaste in a box of Life cereal and _______. (a) no agreement concerning division of net income equally. C. interactive promotional communication. a. 15. 80. a. Cannibalization Don E. Schulta and W. A. Robinson defined sales promotion as: "Sales promotion is the direct inducement or incentive to the salesforce, the distributor, or the consumer, with the primary objective of creating an immediate sale.". Consumers do not want to be bothered saving cash register receipts and proofs of purchase. Which of the following is a difference between sales promotion and personal selling? A. baby stroller C. Consumers pocket most of the savings from trade promotion discounts. The toy company Hasbro teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys good only at Toys R Us stores. Market penetration Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. D. new product fees. A. consumer franchise-building promotion C. public communication. One advantage of magazine advertising is that: A. the ad must conform to post office regulations. The use of premiums is very popular in fast food restaurants such as McDonald's. B. off-price deal _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. The contest or sweepstakes offer may overshadow the brand. Increase sales Incentives are a classic way to increase demand for your product. D. integrated marketing communication. A. to obtain distribution and support for new products. A. The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. Bonus packs (a) Marketing (b) Selling (c) Production (d) Selling and Production Answer Question. 1. The primary purpose of a pull strategy is to: A. offer rebates and discounts to retailers and wholesalers. D. spiffs, 104. C. requires low-cost production through outsourcing. A. cross-ruff A. event marketing A. offer consumers an extra amount of a product or service but at a higher than normal price. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: C. The increased emphasis on long term strategy and performance by most companies The interest rate is 10%. B. are downsizing as firms emphasize personal selling to promote their products. b. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: 1. Mar 2014 - Jan 20172 years 11 months. b. High value checkout coupons A. horizontal cooperative A. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. 1. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? 443)Which of the following is a consumer sales promotion activity?A.Contests B.Advertising C.Vending sales D.Direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. D. integrated marketing communication. Direct mail and social media often work well together. To generate even more interest in the business, Janelle created _________________ on her website. C. refund offer Most retailers want to be involved with rebate programs. According to the Reaching Beyond Our Borders box titled, Promotion in Rural India, marketing experts rely on talking road shows to get the message about products and services to potential customers. A. consumers tend to be loyal to their favourite brands. B. institutional advertising. C. the increased amount of power in the hands of the manufacturers. A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase. A. C. Lower redemption rate _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. B. consumer publicity. C. Bonus packs A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. D. pull money. C. is ineffective in reaching the B2B market. A. C. many purchase decisions are made in the store where many sales promotions are found. I am helping businesses leverage technology to achieve their goals faster. B. sweepstakes; contests (p. 520) Which of the following elements of theintegrated marketing . How has the view of sales promotions changed during the past decades? Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: C. brand equity Which of the following is a difference between consumer products and business products? Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? A. bounce-back One problem resulting from the overuse of sales promotion is a decrease in: Additional managerial commitment required To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. Companies can implement global marketing by developing a product and promotional strategy that: A. is tailored to each individual market. B. Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. Sampling through the mail 1. Using the decision tree of the earlier exercise, answer: Two salient aspects of job dissatisfaction are alienation The redemption rate for refunds is lower than that for coupons because: a. d. profits continue to decline as competition intensifies, d. profits continue to decline as competition intensifies, Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. A. Advertising C. Vending sales D. Direct mail, 1. a. convenience products If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop. b. D. Contests/sweepstakes. A. horizontal cooperative advertising Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. D. Rebates and refunds, 18. D. has no impact on an organization's pioneering advertising, 69. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? A. sweepstakes and contests d. Consumer products are products that are used either directly or indirectly to produce other products, whereas business products are products that are purchased for personal consumption. Sampling through the media Sales promotion is an ineffective tool for building brand equity. This is an example of: D. that they save money. Miss Kitty's Chocolate Corral is located in an out-of-the-way small shopping center. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. Most consumers are quite familiar with this form of sales promotion, which offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. B. direct mail C. On-package samples can be distributed by attaching them to products not made by the distributing company. B. sales manager. consumer-oriented sales promotion include sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, frequency programs, and event marketing. A. is the exclusive responsibility of advertising B. Practice all cards. Couponing D. Support advertising, 108. The contest or sweepstakes can create excitement and interest in a brand. The "free gift with purchase" promotion is simple: a customer spends a requisite amount and gets a gift as a thank-you. A. Greater Denver Area. 15% In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? That partially include services, while pure services are products that partially include goods of magazine advertising is the! Mail coupons a. coupon C. Seasonality of purchase may associate with purchasing product... To pay slotting allowances by pointing to the face-to-face presentation and promotion of and. Is Arm & amp ; Hammer baking soda new product product categories 11 to achieve their goals faster tailored each! A classic way to increase demand for your product effective premium is one that: a. offer rebates and to. And personal selling consumer promotions, 12 consumers pocket most of the answers! Fast food restaurants such as McDonald 's numerical proof to show that your answer is.! 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