luxury hotel trends 2022

Ask upon check in questions like what kind of activities they have planned and what they would really like to do before they head back home. The traditional hospitality industry will evolve into niche markets (serving specific types of customers), or extremely luxury sector (so they can afford to pay their staff a reasonable salary). But be careful, as a respondent said, this requires to genuinely think about the value proposition of your offer and not simply branding and rebranding. Planning and execution of these kinds of projects usually can rack up a fair bit in additional costs, but will make you stand out more from the crowd and give people an extra reason to visit your property. Efforts shown by the hotel should be brought to light. EHL GroupRoute de Cojonnex 18 1000 Lausanne 25 Switzerland. Despite the implications Covid-19 has on social interactions and activities, people are still looking to experience new things. Almalusa Hotel, Lisbon, Taking personalization to the next level. Hotel app, all protocols and initiatives should be listed. The only question remaining is up to which extent this transformation will have to take place. Zoku Smartly designed, offering a contactless experience with express self service check-in/out through self service and automated billing via email. Selection of pillows and blankets, lighting color/intensity, choice of food and beverages available, curation of guest activities), Hotel app: activities and packages bookable through the app streamlines the experience and allows for automatically created content suggestions based on previous choices, Complementary tablet/smartphone during the stay: make an individually curated selection of activities which can be pre-downloaded onto the device and given to the guests, Personal chat and telephone operators, keeping track of what has been asked and ordered is essential here. Be sure to follow any changes in your on the books data, utilizing metrics provided by OTAs and by talking with your direct competition for additional insights. Be prepared to cater to new needs and wants of guests, whether it is organizing corona-proof events and activities, or more generally, making sure the guest experiences a perfectly safe and clean environment. A respondent said that this has to be considered in branding, but beware of green-washers: consumers are now well-aware that window-dressing exists and they will not buy it.. More customization and specialization may enable increased value creation for hospitality companies. Following the above examples and making sure the message is clearly visible throughout the guest journey will maximize potential results. Communication how to get the (right) information across. So why not stand out from the crowd in a largely aesthetically indifferent pool of rentals out there? Anything could work from self-sustaining ecosystems to virtually maintenance free choice of plants (e.g. A hospitality trend that is both current and a hallmark of recent years: sustainability once again assumes its position. Sustainable accommodation seems to become more popular by the day, showing 73% of global travellers intend to stay at least once in an eco-friendly or green accommodation when looking to book their next trip. Our tips include using your current customer database for retargeting, building marketing campaigns hyper-focused on the benefits of travelling locally, and introducing new packages and services catering specifically to the needs of consumers in the new normal. Do not let your efforts go to waste make it available wherever you think guests might need it! It allows you to. In short, switch into a higher gear when it comes to personalization and start asking yourself what can be done to take your services to the next level, otherwise it might be too late! For both reasons, we believe personalization should always be front of mind. BUNK Utrecht, Creating a Sense of Nature Throughout the Hotel, Apart from sustainable solutions, hotels can implement other ways to bring a sense of nature to the hotel. Peoples needs and wants have been fundamentally shifted, creating the need for the hotel industry to shape towards the traits of the new normal. Go for a small scale approach in your pursuit to make guests feel secure. EHL Insights presents to you the current trends in the hospitality industry of 2022. Our tips include: What fits your property type/service level. EHL Insights presents to you the current trends in the hospitality industry of 2022. First, consider how easy it is to lose customers. These routes enable you to specialize through your studies. Following on from the orientation towards visually appealing content, it seems only natural that businesses in the hospitality industry should seek to capitalize on features such as virtual tours, conjuring up a digital environment for consumers to picture themselves in. Thinking of holding off on the personalization of your services during current times? Augmented reality uses graphical or informational overlays to enhance in-situ environments. Recent articles such as from the New York Times claiming the most important and trending word in the hotel industry right now is clean., and a survey by Oliver Wyman that found that improved health and cleaning is a primary factor impacting the decision to stay at a specific hotel. People are becoming increasingly sensitive to environmental and social issues. Also, giving back to the community and planet is shown to be of importance, as indicated by a survey conducted by Cond Nast Traveler, that showed 58% of travellers said they choose a hotel on whether it gives back to local people and the planet. Meanwhile, there has been a shift in society, partly due to changing values after the acute phase of the pandemic. Videos providing 360-degree views of restaurant ambiance, caf terraces enveloped in greenery or hotel beachfront locations, for instance, are just the ticket to make an establishment stand out this year. Some inspiration from Nihi Sumba involves hikes into local villages, bird watching in the midst of the jungle, or a guided tour to hidden lakes combining a swim with a delightful personalized lunch. Before conducting any research into implementations, make sure you understand the fundamentals of this segment. But why? al., 2017). Previously, lists of popular destinations shown on OTAs and hotel chain websites would typically consist of various trending cities spread across multiple countries. Suggest a full plan of activities ranging from ski rental and restaurants bookings, to transportation to all the locations. Taking into consideration the steep incline of Chinas middle class over the past years (4% of Chinas urban population, to over 30% in 2018), which is expected to hit 75% by 2022 (McKinsey & Company), means a large number of consumer buying power that can be funneled into your hotel business with the right strategy. Although resources might be available, sometimes going for smaller implementations can pay off big time and your valuable time and resources can be better spent on other initiatives. Attention to detail makes the above efforts even better. Distancing itself from the herd with its own character, custom design, premium finishings, and curated local experiences. Vegetarian and vegan options also harbor well-known environmental advantages. Focusing specifically on their needs and wants and tailoring the provided services accordingly is where the difference can be made. Technological platforms such as CRM and CEM use big data to create one-to-one interactions between the guest and the host at scale. Which hotel trends should we be looking out for, and what are the best ways to navigate the myriad of developments in the market. Prevent any doubts by providing as much information as possible before arrival, Utilize QR codes pointing to your protocols, Ask during the check-in if guest are interested in additional information per email (read more on, Killer lamps a.k.a. An increased consumer awareness of all things sustainable,purposeful and health & well-being has set new benchmarks for hospitality enterprises. Safety as the New Luxury & Cleanliness First, Transformation of Corporate & Group Travel, Growing Middle-class in Developing Countries, revenue management in a crisis or economic downturn, how to get Millennials to Book at your hotel, 10 Solutions to Challenges the Hotel Industry faces in 2022, 10 Ways on How to Improve Hotel Operations, How Google Hotel Ads is Penetrating the Hotel Distribution Vertical, and the Opportunity this Presents for Hotels, 2. The meaning and association with the word clean has been turned around. Creating a concept built on a sustainable foundation does pose significant benefits if. The concept brings luxury facilities, such as a full spa, to more affordable hotel types such as hostels. Promoting F&B specific measures such as food safety or convenient delivery options you might have should take away any doubts. In addition to the usual beauty and relaxation spa offering, there is rapidly growing demand for health diagnostic technology and bespoke treatment plans delivered by experts who conduct personal or group sessions to develop vitality, healing, stress management, emotional balance, mindfulness and better sleep. Creating an elevated experience of security throughout the hotel. In summary, do not go overboard in your efforts without a proper feasibility study and commitment from your team! Possibly, these guests are completely unfamiliar with the city/destination itself, and this is where you can stand out and gain direct traffic. Discover more spa trends for 2022 in this article. Six dimensions came out from our survey: It is becoming critical to personalize and tailor the services to the needs and preferences of the traveler. In an effort to make solo travelers feel comfortable, barriers between hotel staff and guests are being lowered, interior design choices made to evoke a sense of homeliness and an informal atmosphere cultivated. Hope you are all caught up with the latest hotel trends and have been inspired by new ideas for your hotel concept. The population over 60 is expected to grow at the fastest pace ever, with a growth rate of 58% over the next four decades in the developed world, well surpassed by developing countries clocking in at numbers more triple the amount of what it used to be in 2009 by 2050 (Nella & Evangelos, 2016). They believe that adjustments in the offer, like the ones listed above, are not sufficient and that the industry has to truly reinvent itself. Unique experiences that give back to local communities in meaningful ways are in demand, as are niche properties, adventurous holidays and relaxation retreats. The impact of global warming can today be considered a major risk for both corporations which may lose in revenues and profits, and society as a whole. Another implication of uncertainty is the delayed moment of booking, meaning a shorter booking window. Struggling to keep up with all the developments in the market and need guidance in the decision making process and implementation of your vision? Travel guilt is real. Taking back that personal connection and interaction in current times could be more important than ever before. A Perfect Moment to Connect with Guests and Meet New People. Minimalism has reinvigorated the otherwise somewhat dusty saying less is more. Curating special experiences fully embracing local culture and unique features of the hotels surroundings forms the go-to approach. Creativity is what sets them apart. As ever, keeping the access threshold low is key to reaching as broad an audience as possible with virtual reality material: making content accessible on a variety of devices, without the need for a VR headset. Hence, opting in favor of. Needless to say, the trend towards digital and contactless services has gained new momentum since 2020. Whether we are talking about small or large investments, adjusting to trends remains evermore important in current times. Our recommendation is to keep an eye on your data and take actions accordingly. The wellness industry is transforming into a booming trillion dollar market and hospitality venues are well positioned to take a large piece of the pie, especially those with existing spa facilities. What are the latest trends in the hospitality industry? Popular destinations seem to have shifted as well. To qualify as luxury, services should focus on tailoring the experience to the guests individual needs and wants, and deliver an experience unlike something they have ever seen before. Also, many feel the need to relax and are willing to spend, with estimates going from a $639 billion market, to $919.4 billion by the end of 2020 (Global Wellness Institute). This will be accompanied by increased regulation as a response to a disproportional increase in tourist flows in some places (e.g. You will have a choice of two academic routes: F&B management, or hospitality finance, real estate and consulting. Simple eco-friendly switches include replacing miniature toiletries with larger, locally sourced dispensers, choosing ethically produced bedsheets made from organic materials and reducing energy consumption with smart bulbs, etc. We suggest you dive deeper into the following actions: Increase of the query near me in Google Trends clearly showing the heightened traffic on local searches over the past years (October, Google Trends). A shift accelerated by the global public health crisis, an unprecedented number of high-profile companies with big tech companies like Twitter, Facebook, and Amazon leading the way announced that they will adopt a hybrid or flexible approach to working remotely. But how does this translate into practical terms when it comes to health and safety measures? This, along with a less stark divide between guests and locals, encourages a feeling of hotel community. PS This will lead to the development of new concepts and more innovation in the industry, and contribute to the emergence of an ever more individualized offer. Let your guest experience talk for itself. While respondents are more or less alarmist as to the future of the industry, all nevertheless agree that it has to evolve and reinvent itself in order to exploit the opportunities and cope with the challenges it faces. 2022 EHL Hospitality Business School, Switzerland, all Preventative medicine and self-care are undisputedly trending right now due to the COVID pandemic. Attracting, developing and keeping the right talent into and within the hospitality industry remains a core challenge.. How to Read your Hotel Profit & Loss Statement, 6. Unfortunately for the establishments looking to welcome them, these upgrades may be costly to install and maintain. Technology will be at the core of the hotel experience both in room, before and after the trip. Creating unique experiences has always been a core value of the hotel industry. Referring to the apps readily available information primes guests to make use of the app before reaching for an alternative such as calling to the reception. Using plants can give a fresh and vibrant vibe, offering the possibility to be creative with the use of plants by blending them harmoniously with the rest of the decor.

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